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The newly added ultra-modern showroom spans over 5,835 sq.ft. It showcases a total of 6 vehicles from the brand. It also provides a wide range of BMW merchandise and accessories.
BMW Retail.NEXT Outlet. (Photo: BMW India)
The German carmaker BMW has been putting efforts into spreading its dealership network in India. Again, the company has launched a new Deutsche Motoren’s Retail.NEXT showroom in Central Delhi. As per the detail shared by the brand, the latest outlet is located at Plot No. B-5/7, Safdarjung Enclave, Africa Avenue Road, New Delhi – 110029.
The decision to add the Retail.NEXT has been taken to redefine the automotive retail experience for customers. It will allow the target audience to have a seamless experience under one roof, regardless of sales or service needs.
Area and USPs
The newly added ultra-modern showroom spans over 5,835 sq.ft. It showcases a total of 6 vehicles from the brand. It also provides a wide range of BMW merchandise and accessories in the lifestyle and accessories zone.
The company in its official release says that the Retail.NEXT creates a future-forward retail space that not only showcases vehicles but also embodies BMW Groups commitment to luxury, innovation, and customer satisfaction.
What’s Inside?
The overall layout features open spaces with minimalist design elements, allowing for an intuitive flow through the showroom. High-tech digital interfaces are integrated throughout the facility, enabling prospects to explore vehicle features, customize their preferences, and receive tailored recommendations. Apart from this, the design offers private consultations and vehicle handovers.
Statement from Top Official
Speaking about the latest showroom, Dealer Principal, Deutsche Motoren, Yadur Kapur said, “Our enduring partnership with BMW Group India is a testament to our shared commitment to excellence and innovation. The success we have witnessed in the Delhi and Bengaluru markets underscores this strong collaboration. With the launch of our new Retail.NEXT showroom in Delhi, we are elevating the luxury automotive retail experience, setting new benchmarks in customer service and engagement.”
- Location :
Delhi, India, India
