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The partnership celebrates the shared values between the athlete and the brand – world-class performance, explosive speed and iconic stature.
Audi RS Q8. (Photo: Shahrukh Shah/ News18)
The German carmaker Audi India has made the double-Olympic medalist Javelin thrower and global sports icon, Neeraj Chopra face of the brand. The athlete partnered with a company with a strong aim to build a community that shares the same progressive business.
The news has been confirmed by both Audi India and JSW Sports. The former revealed that its athlete has been welcomed on the board by Audi. He will be working with the brand closely to attract the masses and help them achieve future goals. The partnership celebrates the shared values between the athlete and the brand – world-class performance, explosive speed and iconic stature.
Here’s What Neeraj Chopra Says
Expressing views about the latest partnership, Chopra said, “I’ve always admired Audi – not just for the cars, but for what the brand stands for. As an athlete, these values resonate deeply with me. Whether it’s on the field or in life, the pursuit of excellence never stops. I’m excited to join the Audi family and represent a brand that inspires forward motion in everything it does.
Statement By Top Official
Balbir Singh Dhillon, Head, Audi India, said, “At Audi, we stand for those who push boundaries – those who are not just defined by performance, but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit. Determined and iconic, his journey from ambition to achievement mirrors Audi’s progressive DNA. His focus, speed, and unmatched performance make him a natural extension of our brand – a symbol of what it means to lead, not follow.”
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