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The programme includes a detailed workshop to ensure every participant understands the responsibility of handling a performance car.
India has seen a steady rise in luxury car ownership, but safe and skilled driving remains a challenge. (Photo: Audi India)
German luxury carmaker Audi has launched a special driving programme in India called ‘Drive Sure’.
The aim is simple — to help drivers and chauffeurs become safer, more skilled, and responsible behind the wheel.
This training is free for all Audi customers and is part of Audi’s efforts to improve road safety in India by bridging the gap between modern car technology and driver readiness.
Two-Fold Training for Young Drivers and Chauffeurs
The Drive Sure programme offers two specialised training tracks:
- Young drivers will learn how to handle performance vehicles on different terrains and in various driving conditions.
- Chauffeurs will receive guidance on professional grooming, safe driving practices, and how to operate Audi technologies, ensuring they uphold the brand’s image of luxury and precision.
Why It Matters
Audi has delivered over 100,000 cars in India since entering the market two decades ago. A testament to its loyal customer base: 1 in every 4 Audi cars sold today is to a returning customer.
What Audi India Says
“By training young adults to navigate various terrains and driving situations, this program aims to elevate all Audi owners and chauffeurs to become brand ambassadors of safety-first driving behaviours,” said Balbir Singh Dhillon, Head of Audi India.
Furthermore, the Drive Sure programme is offered free of charge to Audi customers. It includes a detailed workshop and hands-on training to help participants take full ownership of their vehicles — both in terms of performance and safety.
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