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To capture the target audience and mass market, Classic Legends is gearing up to enhance its dealership networking, making it from 350 to 500 across the country.
Representational image. Jawa 42 FJ. (Photo: News18)
The top two-wheeler maker Classic Legends, a parent company of BSA motorcycle, Jawa, and Yezdi, is planning something big for the Indian market. According to the details, the comapny is gearing up to bring four new models, targeting multiple segments soon.
To capture the target audience and mass market, Classic Legends is gearing up to enhance its dealership networking, making it from 350 to 500 across the country. Apart from this, the top official said that they are also working on a 450cc engine platform, which might be used in the future model by next year.
More Focus On Current Range
During the launch of 2025 Adventure, the top official, Anupam Thareja, said that his team is in under process of refining and sharpening the current offerings to make them more valuable, versatile and competitive in the segment.
During the event, he said, “I’m honestly sick and tired of the CC game. What matters is how the bike rides, how it performs in real-world conditions.” While appreciating his engines, calling iT bulletproof, he said, “Now we’re playing with sprockets, gear ratios, handling, suspension — everything that makes the ride truly exciting.”
Thareja revealed that Classic Legends is more into bringing something advanced that can strengthen its existing lineup rather than jumping into entirely new segments.
Current Fleet
Talking about the current offerings, Classic Legends has three models under the Yezdi brand, five models under the Jawa brand, and one vehicle under the BSA lineup. The entire range has been getting an overwhelming response from the customers, putting the brand under a profitable margin.
Shahrukh Shah, Sub-Editor at News18, loves to write about everything that moves on wheels. With years of experience and the required skill sets, he is contributing to the auto section, where he let people know …Read More
Shahrukh Shah, Sub-Editor at News18, loves to write about everything that moves on wheels. With years of experience and the required skill sets, he is contributing to the auto section, where he let people know … Read More
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