The Mobile World Congress (MWC) 2025 has seen a wave of cutting-edge innovations, but one of the standout reveals comes from GlocalMe. The company has introduced the PetPhone, a device marketed as a smartphone for pets, offering a new way for pet owners to stay connected with their furry companions. The device, showcased at the event, integrates action recognition technology to interpret pet sounds and provide real-time updates on their well-being.
A Collar That Acts Like a Smartphone
Designed as a smart collar, the PetPhone is equipped with technology that can identify and analyze various pet sounds, including barks and meows. This capability allows owners to gauge their pet’s emotional state and communicate with them using features such as PawTalk and sound play.
In addition, the device includes advanced tracking functionalities, leveraging multiple location technologies such as GPS, AGPS, LBS, Wi-Fi, Bluetooth, and an exclusive system dubbed Active Radar.
Smart Features for Enhanced Pet Safety
Touted as the “first smartphone designed for pets,” the PetPhone offers several innovative features aimed at improving pet care. The activity monitoring system provides real-time alerts on pet movement, while the PawTrack function enables users to trace their pet’s route with a single tap. To prevent wandering, a geofencing feature notifies owners if their pet moves beyond a designated safe area.
For added convenience, the device incorporates an inbuilt light to aid in locating pets in the dark, and a ringtone function that emits an audible sound to help find them quickly. Pet owners can also join a dedicated social community, allowing them to share memorable moments, create pet profiles with health information, track service plans, and manage device settings. Additionally, the system includes customisable reminders to help owners maintain their pet’s daily routines, including feeding and exercise schedules.
Designed for Global Use
GlocalMe has ensured that the PetPhone is equipped for international use, supporting connectivity in over 200 countries. The device is powered by CloudSIM technology and comes with an IP68 rating, making it resistant to dust and water.
With its combination of communication, tracking, and smart pet care features, the PetPhone aims to revolutionise the way owners interact with their pets, bringing them closer than ever before — even when apart.
