Zomato, the Deepinder Goyal-led food and instant delivery company, is set to undergo a significant transformation by rebranding itself as “Eternal.” The decision was officially approved by the company’s board and disclosed through a regulatory filing on February 6. This strategic move marks a new chapter for the company as it expands its business portfolio beyond food delivery.
Why The Change?
Group CEO and co-founder Deepinder Goyal explained the rationale behind the change in a statement. “When we acquired Blinkit, we started using ‘Eternal’ internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd,” Goyal noted in a letter filed with the BSE, as reported by Moneycontrol.
What Does The New ‘Eternal’ Logo Look Like?
Goyal also issued a letter to shareholders, which offers a glimpse of the new company logo. Check it out:
Has The Change Been Finalised?
Not completely, as of yet.
Although the board has approved the name change, the final nod will depend on shareholder approval.
This rebranding move signals Zomato’s ambition to position itself as a diverse technology conglomerate with a broader vision for the future.
How Does It Matter To Traders?
The rebranding will impact the company’s stock symbol, which will be updated from “Zomato” to “Eternal.”
However, the popular food delivery app, as well as all other Zomato holdings, will retain their existing brand name.
So, for now, if the name change is indeed finalised, it will only matter to traders, until further changes are announced.
Eternal will function as an umbrella entity overseeing four major business verticals: Zomato, Blinkit, Hyperpure, and District.
The company’s leadership has acknowledged ongoing challenges in the food delivery segment. In a recent shareholder update, Rakesh Ranjan, CEO of the food ordering and delivery business, mentioned a demand slowdown that began in November. Despite this, the leadership appears optimistic about the long-term prospects under the Eternal banner.
